Mr. Forever Do Me
Neef Buck aka Trash Bag King is just one half of the Grammy Award-nominated duo Young Gunz. He's been in the music game since the young age of 16 with his childhood friend Young Chris. This talented rapper started out with rap mogul Jay Z, on his record label Roc-A-Fella Records, where he and Young Chris made hit-after-hit, while learning the ropes from some of the best in the music industry. After being in the music game for over 10 years and paying his dues, Neef Buck is back and hotter than ever. Neef Buck is now an indie artist on his record label GIFI RECORDS. He recently dropped his eighth installment to his mixtape series Forever Do Me 8 that features his latest single “Right off the Scale”. The Philly artist has several entrepreneurial ventures under his belt and without a doubt has been on his grind.
I had the pleasure of sitting down and speaking with Neef Buck on the set of his new music video “Right off the Scale”, were we discussed his clothing line, music and all of his upcoming projects. He is definitely showing that he never fell off and is as real as they come.
Kiersten: How do you feel about the rap game today versus when you came up on the scene? Do you feel it's any competition?
Neef: I don't think it's more, I think some people these past couple of months have been getting exposed for the people that they are. It hasn't been a lot of sticking together. Before all this with Philly having its problems and stuff like that, a lot of people were sticking together there really was no competition. You got some people every now and then who would still have a competitive spirit like Kendrick Lamar. You know he didn't really come at everybody, but he was basically saying at the end of the day it's about TDE. Just like any other crew was like back in the day when Ruff Ryders went on tour with Jay, like you know it was about them. It was certain times Dame had to talk to him and say it's gonna have to be a collective thing for all of us to get together.
My era had competitive nature, you might salute somebody else and give someone else props but at the end of the day, it's about you and your team, and anybody that was winning they was about them. Murder Inc., Ruff Ryders, Roc-A-Fella. Dame was Roc-A-Fella and fuck everybody else. Same with Puff, It wasn't no love lost, just competitive nature and that's just what it is. Coming up everybody wasn't buddy, buddy, buddy and Philly having its own problems now it's crazy. Saying that to say man, I love the game at the end of the day. You just have to adapt to the situation, it's a different time. I still got fans from when I first dropped my album and I'm creating awareness for consumers of today which is from like 15-24. I gain fans everyday. It's a process being independent, but I'm built for it.
Kiersten: How did the name “Forever Do Me” come about?
Neef: Well, the series first started off as mix tapes and then I started going into damn near album mode with like the original beats, mix and mastering stuff. You know selling them and I came across this beat, I think it was The Game instrumental for one of his records. I forget the name of the record. It sounded like in the sample it was saying Forever Do Me and it really wasn't, I just got that from it and then I named the song Forever Do Me. Then I said damn, I should just name the project “Forever Do Me”. It just went hand in hand and all the ducks was falling in line and anybody who knows me is that that's what I represent at the end of the day of not a selfish individual, nothing like that. But, anyone who knows me I always been for team, I always been for my people the strength is in the numbers. It just represents not being a follower, just being a leader. Standing for something, having principles and morals, just things that I value. The way I came up. I don't go with the flow I am the flow. It's so many followers and messy people out here. I'm tryna clean it up for the solid people. Everybody gets it. I never had anybody that didn't cause everyone has felt like alright, I'm doing me. I don't care what the Rest of y'all doing, I'm doing me. That's just like all the mess that's going on in Philly. I can't entertain that. That's like if you entertain clowns you apart of the circus. I'm just doing me in a positive way.
Kiersten: So I know you have “Forever Do Me” apparel? Where can it be purchased and what does it consist of?
Neef: It's not available in stores. Only because the thing with the stores is that they take a percentage. 60 percent of consumers shop online, so it's like a no brainer. Sometimes with stores it all depends on if you have a big enough following. Stores look good but at the end of the day stores would take a percentage out of it. When I rather have it on the internet on my website and I can get all the profits and traffic that comes from it. One thing as artist having merchandise is so big for us especially independent artist. People make a lot of money off merch. So gotta tap into that. It's all about branding yourself. I'll have this going on even if it's a time I don't put out music but I'm pumping the clothing to keep the brand going. At the end of the day I come up under Roc-A-Fella which was with true bosses, they still true bosses it was Jay, Bigs and Dame and they had Roc-A-Wear, State Property clothing so I know the music opened up the doors to everything and everything else I'm knocking. I just did a big pop up shop at Sneaker Villa. Me and Sneaker Villa teamed up and I did a Forever Do Me pop up shop at Sneaker Villa on South Street about a month ago and had a book bag drive for the kids. It made the news in Philly, it was dope. I just try to do a lot of positive things that over shadow all the negative. I also found a lady that beat stage four cancer and I donated shirts to the team for the cancer walk and sold some on my website to donate the money to her foundation.
Kiersten: Do you feel like it's easier now to promote your brand than back then?
Neef: It's way easier now. A lot of people use the internet in a negative way and I try to use it in a positive way. My Instagram and Twitter, they my channels to market, promote and to create that awareness. That's my tools, my biggest tools to this day. Before it was just word of mouth. I believe word of mouth is still strong. I think everything starts in the streets for sure. I definitely utilize my social media like everybody else should in a positive way. You know you network, I met people that hold me down and work for me and with me to this day that I met over the internet. Shoutout to Tampamystic. This woman doesn't have one job or title. You can call her one stop. She has her hands in everything. She's a real positive lady. She's from Tampa, Florida and lives in Atlanta, Georgia now. She's been working with me for like five years now and I just met her about a month ago at the BET HIP HOP AWARDS. That's the power of the internet in a positive way. You feel what I'm saying, and real genuine. People see you in a positive way consistently working. Its still good people out here you just gotta go through a lot of bullshit and learn from your mistakes and keep it moving.
Kiersten: Since you been out during both the 90’s era and now, Do you feel obligated to make the same kind of music from before or switch it up to stay relevant with what's out now?
Neef: I do a little bit of everything on this Forever Do Me Project. OUT NOW! Go get it on iTunes, Spotify, SoundCloud, Google Play and Amazon. I have a little bit of everything. People asked me about doing a Young Gunz album so I gave them a Young Gunz record on there. Same with State Property, so I gave them a classic State Property record on there. But I know my fans of today, they wanna hear me, it's always gone be me, always gone be my life, my trials and tribulations. My lifestyle and what I go through. A lot has to do with the beats, hooks and the sounds ya feel what I'm saying. I'm a chameleon. I can adapt to any situation so the music that I been making, the streets and the people is telling me is for right now, nobody said I changed or sold out. You can evolve with still being yourself you can change with still being yourself. People take them sayings the wrong way ya know. Right now it's a lot about the beats and hooks. You can make a diss record today and if you have the right beat on it, crazy! Mannn, women can be singing nonstop to some murder one gangsta shit, like a record like Nelly, Country Grammar (Down Down Baby) If you listen to the beat and hook it's friendly nature but he talking some murder one shit on it if you really listen to the lyrics. It's a lot of songs like that. Sometimes a lot of people only hear the beat and the hook so you gotta make sure they straight. That's an important part.
Kiersten: Are you and Chris still a Duo or are you guys solo?
Neef: I have a lot of different entities. I'm half of Young Gunz, point guard of State Property and doing my solo thing as Mr. Forever Do Me. I try to get money in all ways.
Kiersten: Any plans on doing music with any of State Property? Maybe a reunion or tour coming up?
Neef: Yea, hopefully we can do something soon. I'm proud of the State Property record I got on FDM8 called “GAME OF THRONES”. I Quincy Jones that record. If you didn't hear it yet you gotta check it out. It's classic State Property. It's Bananas! It's the first time all seven members been on one song in State Property history. It's big! I'm just campaigning and maintaining. Look out for me! Video and Single out now- “Right off the Scale” off FDM8!
Neef Buck music can be found anywhere you can download digitally. iTunes, SoundCloud, Spotify, Google Play, and Amazon. For anyone that's interested in hard copies such as CD’s, they can be purchased on his website at needbuckmusic.com. Also be sure to follow him on Instagram and Twitter @neef_buck.