Beyoncé X Adidas Collaboration

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Yesterday Adidas announced that they will be collaborating with none other than Beyoncé Knowles.  The collaboration will include an expansion of Beyonce’s signature line “Ivy Park” as well as a signature collection with the brand. Beyoncé has also signed on as a creative partner with the brand as well.

In a statement, Ms. Knowles called the coming collaboration the “partnership of a lifetime” and touted a shared philosophy “that puts creativity, growth and social responsibility at the forefront of business.”
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This isn’t the first time cross-branding has been achieved, if you recall the Rhianna x Puma collaboration back in 2014.  Beyoncé will remain the sole owner of “Ivy Park” making her the only African-American woman with an athleisure brand. She will revamp “Ivy Park” as a global brand with Adidas as a  proven dynamic leader  in the same industry.  We are excited to see what direction she will take the brand during their collaboration.