Beyoncé X Adidas Collaboration
Yesterday Adidas announced that they will be collaborating with none other than Beyoncé Knowles. The collaboration will include an expansion of Beyonce’s signature line “Ivy Park” as well as a signature collection with the brand. Beyoncé has also signed on as a creative partner with the brand as well.
This isn’t the first time cross-branding has been achieved, if you recall the Rhianna x Puma collaboration back in 2014. Beyoncé will remain the sole owner of “Ivy Park” making her the only African-American woman with an athleisure brand. She will revamp “Ivy Park” as a global brand with Adidas as a proven dynamic leader in the same industry. We are excited to see what direction she will take the brand during their collaboration.