Misty Copeland Is The Newest Face Of Estée Lauder
Misty Copeland, the first Black American Ballet Theatre principal ballerina has pirouetted her way into becoming the newest global spokesperson for Estée Lauder’s Modern Muse fragrance.
Misty confirmed the news on July 31, posting a video as well as a picture of herself spraying the Estée Lauder fragrance on her neck. In a recent interview with Estée Lauder, she said, "I am so honored to represent Estée Lauder Modern Muse," the dancer said in the release. "My two passions are dance and giving back, and I love passing on knowledge to the next generation. I also have a strong connection to the scents I wear when I perform. The Modern Muse campaign is the perfect way to see another side of my story.”
Back in 2014, the principal ballerina joined forces with Under Armour, but this will be her first contract with a beauty brand. Misty’s Estée Lauder fragrance ads will appear on digital, TV, in store and print platforms starting this month! The fragrances aroma include jasmine, honeysuckle and mandarin flirt with patchouli, amber wood, and vanilla.
I’m already trying to order me some smell good, just mentioning it! Will y’all test out Misty’s new Estée Lauder perfume? Peep the commercial below: