Apple Reportedly In Talks To Buy Tidal???

 

When you think of Apple you think of all it's many products and features that may come along with it, right? Well Apple may be expanding Apple Music and bringing on Tidal to bolster it's music streaming service. You may be thinking why would Apple need to do such a thing. Apple is the world's largest information technology company and the world's second-largest mobile phone manufacturer. It operates the online Apple and iTunes Store which is the world's largest music retailer. With over one billion actively used Apple products worldwide as of March 2016. The reason for this consideration isn't based on money, but what it will be able to offer it's subscribers.

PhotoCred: techradar.com

PhotoCred: techradar.com

Tidal which is owned by music mogul, Jay Z, offers artist friendly music with a higher fidelity experience. They also supply a much wider range of albums including mix mixtapes that can't be found on iTunes. The service does come with a monthly commitment of $10 per month for standard fidelity or $20 per month for high fidelity. The service has 4.2 million paid subscribers. While Apple has 15 million paid subscribers. Which leaves Spotify in the number one spot with 100 million subscribers, claiming 30 million paid subscribers and 70 million free ones. I guess we see why they have the number one spot in that aspect. At the moment Tidal is the only streaming service that is offering the catalog of the late pop artist PRINCE. Back in January of this year Rihanna's latest album Anti was made available on Tidal before it came to it's rivals including Spotify.

PhotoCred: refinery29.com

PhotoCred: refinery29.com

"So Apple's interest might initially seem bizarre. Why buy a foundering service with a tiny subscriber base even with the massive advantage in exclusive artist relationship?"

This merge has nothing to do with financial gain but everything to do with popularity and reputation. Tidal has a history of being the hippest brand in streaming. Apple was based on the streaming service of Beats by Dr. Dre. The headphone company that Apple reportedly paid $3 billion for the acquired services of Dr. Dre and Jimmy Iovine who had critical roles in heating up the music into Apple's music service. A deal with Tidal would require a bit more work on Apple's end such as securing closer relationships with recording artist. Tidal executives prides themselves on giving artist unusual freedom which included tinkering with their music after it's release. A few musicians who own equity in Tidal include Kanye West, Deadmau5, Calvin Harris and Beyoncé.

Courtesy of Tidal

Courtesy of Tidal

Right now it's in the works and at the beginning stages. Who knows how this will all play out. Whether or not it's a good deal, I guess we just have to wait and see.