Rihanna's Sneakers Brings In Nearly $1 Billion For Puma

Congratulations to Bad Gal Ri Ri! Her sneaker line earned Puma $975 million last year.

Rihanna has helped Puma raise their figures up to 17.1% towards the end of 2015. The company only projected to make $943 million.

Complex magazine explains:

"According to the brand, the sales surge is due in large to its sneaker collaboration with Rihanna,  and Puma CEO Bjoern Gulden added that Rihanna "can sell sneakers and Puma is onto something here which we haven't seen yet in the women's area."

Here's a sneak peek at her new sneaker, do we love?



@tianalaneetvrihanna, puma